EGT Consulting

Looking at the top two percent of people financially, there is a minimum wage earnings of $6169.15 and a maximum of $52879.44. This means that not everyone in the top two percent of Jordan’s population have incomes of $30,000 per year, and such be able to buy a car. This means that there is small potential market in Jordan for cars. The demand for cars in Jordan is even smaller. The Jordanian competitive profile of cars states, “[t]he Jordanian market, however, is rather limited in the capacity it offers to automotive manufacturers, contributing… into fewer than 15 thousand cars demanded annually”. This shows that in the already limited market for cars, there is not a high demand for cars. Because of this and the very slight upward trend in Jordan’s GDP, the market for scooters is the most viable market in Jordan.